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If you're running a Sass business your onboarding process could be one of the most important things you're overlooking.
Because the quicker you show value, the quicker you can earn the business. With video on social, if you don’t capture and engage the user within the first second or two... you’ve lost them! So is it surprising that the same rule applies for products and services? If you don't capture and engage the user within the first second or two... you've lost them!
A few weeks ago, I installed an analytics service called Mixpanel on Smarthash and found something super interesting... The people who decided to upgrade and pay for Smarthash Premium, 70% of them upgraded within the first 10 days.
And get this... 50% upgraded within the first 12 hours! And 36% upgraded within the first 30 minutes! This is insane!! This shows that if you don’t show value to your customer as soon as possible the probability of them paying for your product or service decreases tremendously over time. 36% of users paid for the upgrade within the first 30 minutes of signing up for Smarthash
So what can we do with this knowledge?
Make painstaking effort to make sure your onboarding process is as smooth as possible, guiding your users to pages and screens where they can see value. And then.. at the opportune time, ask for the upgrade! Because if you don’t ask, they won’t upgrade. I’ve already taken steps to make the onboarding process as quick, easy and as great as possible, and I can already see the percentage increases for upgrades and happy customers. So remember: Quickest to show value earns the business. |
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