Followers vs Community on Instagram

How do I get more followers on Instagram?

I've asked that questions myself more than once. It's the obvious question that arises when you start using Instagram for business.

I need more followers, so I can get more clicks, so I can get more page views, so I can sell more of my products.

It makes sense on the surface, but it usually doesn't work out like that.

Whatever tactic you are using, if you're just trying to gain followers you'll likely reach a ceiling in where those numbers won't rise any higher.

Because if your focus is just gaining new followers, you start alienating the people who are already following you.

If your focus is just gaining new followers, you start alienating the people who are already following you.

But if you start thinking about it more like participating in a community... then the whole game changes.

Participating in a community means you have to participate! Not just ask people to follow you!

You become a trusted person, one who has insightful critiques, or uplifting comments.

People don't just follow you, but you actually have a relationship with each individual of the community. That bond is more than just a "Follow me and I'll follow you" type of reciprocity.

Which means, that when you start engaging with other people in the community as well, they won't just leave you in the dust.

Not only that, but they'll also be more likely to try out your products since they trust you, and possibly even share it with other people in the community.

And all of that because you treated people like people and not like a number! Who would of thought.

Participate in a community. That's the better way.